Unveiling the Dimensions of Inspiration
In the realm of graphic design, inspiration is the currency that fuels innovation. Diverse, intangible, and often enigmatic, these sources of inspiration drive designers to conjure magic onto the canvas of their work. From the perspective of clients, it might seem like an enchanting process, akin to summoning a designer’s mystical touch on a project. However, within the world of design, these sources are simply referred to as “inspirations.”
Though clients may beckon the designer’s “magic,” the journey from inspiration to creation is a multi-faceted endeavor, often requiring more than just inspiration. This blog delves into the intriguing methods designers employ to channel these sparks into breathtaking Project Results (PR).
If you’re curious about the secret ingredients behind a designer’s great results, read on.
1. Exploring Parallel Worlds: Researching Similar Brands Online
Picture a student faced with drawing a leaf or a calabash; they seek visual references to guide their creation. Similarly, designers turn to Google to explore brands similar to their project. By typing in relevant keywords, designers unlock a trove of existing designs, sparking unique ideas. For instance, when tasked with a logo design resembling a mango, a simple search for “mango logo” produces a variety of existing mango-themed logos. This technique serves as a launchpad for innovative designs, ensuring the creation remains authentic and distinctive. It’s crucial to note, however, that true designers never plagiarize; originality is paramount.
2. Capturing the World: Outside Photography
A designer’s mind is a perpetual seeker of inspiration. With each project, designers find themselves observing their surroundings with a discerning eye. This observant mindset becomes especially potent when embarking on a new project. Designers venture outside their comfort zones, capturing images of billboards, people, structures, and more. These snapshots become catalysts for creativity, infusing fresh dimensions into their work. By utilizing these external visuals, designers enrich their creative thought processes. Notably, even a humble camera can suffice for outdoor photography—permission, however, is a must.
3. Art in the Raw: Drawing and Sketching.
Sketching is the backbone of a designer’s creative process. While not all designers are born artists, sketching serves as a universal language of ideas. With a sketchbook and a pencil or pen as constant companions, designers externalize their thoughts, converting abstract concepts into tangible outlines. Though designers are not immune to forgetfulness, sketching remedies this by immortalizing concepts. Whether sketching architectural details for a project involving buildings or doodling potential typography options, this ancient art form remains a potent weapon in a designer’s arsenal.
Before looking to external sources for inspiration, designers often tap into these simple, cost-effective methods to spark their creativity. The alchemy between inspiration and creation is both captivating and enriching, generating designs that resonate with audiences and stand the test of time.
Thank you for immersing yourself in this captivating journey of inspiration and design.